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March 15, 2002
By: TOM BRANNA
The Lancaster Group announced the signing of a worldwide licensing agreement with Jennifer Lopez’s Sweetface Fashion Co. LLC to develop and market fragrance and cosmetics with Ms. Lopez. by Jennifer Lopez brand. The parnership marks the first entrance by Ms. Lopez into the fragrance market. The line is set to launch in the fall and will be sold initially in the U.S., the UK, Germany, Austria and Switzerland at select department and specialty stores.
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